How much does TV advertising cost?
The costs for TV advertising vary greatly. That's why we can't give you all-inclusive costs - even for advertising at Das Erste. Basically there are significant factors that affect the cost of TV advertising in general. For further information have a look into the download. Alternatively take a look at our rate calculator.
Discount possibilities/agency commission
Of course we can offer you a discount based on your investment.
If your spots are booked via a media agency, we can offer an additional discount of 15% (agency commission). If you don't have an agency yet, you can get more information on the website of OMG (Association of Media Agencies in Germany). https://www.omg-mediaagenturen.de/home/
Advertising possibilities for smaller budgets
Small and medium-sized businesses may think that a TV campaign is not affordable or cannot be done with smaller budgets, or that it might not be worth it.
How many contacts can I achieve with TV advertising?
Our media service builds media plans for your planned campaign, creates target group analyses and advises you on all aspects of an ideal campaign concept. We use specialized software tools to compare and optimize plans, in short: we do "fine-tune" your campaigns towards maximum reach, profitability or the ideal contact dose. Contact us - we'll be happy to support you in all matters of media planning.
Building target groups / target group analysis
Defining the company- or product-specific target group is essential for a reasonable advertising campaign. However, there are different approaches to specify or to define these.
The most important media key figures at a glance
The technical jargon of the advertising market is not always self-explanatory. That's why we would like to briefly name and explain the most important buzzwords or key figures here.