Define your objective
• What do you want to achieve with your campaign?
(e.g. increase brand awareness, promote specific offers or promotions)
Define your target audience
• Who do you want to reach? (e.g. drivers, families, younger audiences)
• Which region is relevant? (e.g. nationwide, regional, Northern Germany)
• When should advertising take place? (e.g. in the morning on the way to work, in the afternoon while driving)
Select radio packages and/or individual stations
• We develop the ideal combination of stations for you to reach your target audience as effectively as possible.
Set your budget and create a media schedule
• Broadcasting time: When should your spots be broadcast?
• Spot length: Typically, 20–30 seconds
• Spot frequency: How often should the spot be broadcast per hour or per day?
Develop your radio spot
• Don’t have a radio spot yet? No problem! We’ll help you develop an effective advertising spot that communicates your message in the most impactful way.
Book your campaign
• Our dedicated contacts will be happy to support you throughout the booking and implementation of your radio campaign.
 

The cost of radio advertising depends on various factors, for example:

•  Reach of the station combination(s) and/or individual station(s)
• Broadcasting time
• Spot length
• Placement & setting
• Booking volume
• Number of contacts (CPM – Cost per Thousand Contacts)
   

It also depends on your specific campaign objectives. We would be happy to advise you personally and work with you to develop the ideal solution for your budget.

The frequency of a radio spot depends largely on the campaign objective, budget and desired impact. In advertising, this is often referred to as “reach frequency” or “advertising pressure” – in other words, how often a listener needs to hear the message repeatedly to notice and remember it.

The ideal duration of a radio campaign depends on the campaign objective, budget and type of message.