Podcast advertising can be delivered as a short audio spot or as a personal Host Read/Presenter Read. Ads can be placed before the episode (Pre-Roll), in the middle of the episode (Mid-Roll), or at the end (Post-Roll) – often as a single spot. This allows you to reach your target audience at a highly attentive moment. Furthermore, podcast or category sponsorships are also possible.

We provide transparent KPIs such as impressions, unique users and listen-through rates on a daily basis. In addition, promo codes, dedicated landing pages or tracking links can be used to measure advertising effectiveness.

Our individual podcasts and bundles allow you to reach specific target audiences effectively – even without additional targeting – from B2B decision-makers and sports and news enthusiasts to affluent and younger audiences. If you want to minimize wasted reach, additional targeting can be used to address specific audience segments even more precisely.
Please note: Depending on the podcast and advertising format, targeting options may vary. We would be happy to advise you on selecting suitable settings and/or targeting criteria.

Podcast advertising is generally priced on a CPM basis. We offer attractive package rates and customized solutions – from small test campaigns to large-scale branding initiatives.
 

Very authentic – especially with Host Reads. Listeners have a strong connection with their favourite hosts, which means your message can feel more like a personal recommendation than traditional advertising, while benefiting from a high level of attention.
 

We curate the right settings for your brand, ensuring brand safety and editorial relevance. This helps ensure that your brand appears in the right context and that your message reaches the right people.